Thinking of running a paid advertising campaign? You must consider finances in paid video advertising. Not only are video ads nice for general knowledge, but they will also help your business reach a wider audience online. Here are seven benefits of exploiting paid video ads for your sales campaigns!
Expand your general advertising efforts
Paid advertising methods aren't always good, and generally need to be adjusted to keep up with sales trends and what customers are looking for. Rather than just relying on PPC campaigns alone, which can be extremely competitive and expensive if you're not careful, adding video advertising is often an easier way to see results. In fact, almost seventy-eight of the video marketers have the same exploitation that video has led to an immediate increase in sales.
Use your advertising budget a lot effectively
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In-Stream and Show Ads on YouTube will generate business anywhere from $ 0.10 to $ 0.30 per read or share. Meanwhile, the typical price per click on Google Adwords is $ 2.69. Keep in mind that audience targeting, keyword bids, and other factors will significantly affect the price per share across platforms, but in many cases, video advertising is the cheapest answer.
Reach a wider and more diverse audience
When you run PPC campaigns through the Google ad network, you get your ad served in Google's paid software results or on a variety of partner websites. That network is great, of course, but it won't always be in front of the right audience. With video, you'll have ads running on major platforms like YouTube, Facebook, LinkedIn, TikTok, Twitter, and more, allowing you to push ahead of a broader demographic.
Build lots of engagement with ads
Video ads are gaining quality across much of every social media platform. In fact, on Instagram, video ads attract 3 times more engagement than image ads. And on Facebook, video ads generate 59.3% more clicks than older display ads. However, they are not simply the social media platforms where video ads are often helpful for your paid sales efforts. YouTube's TrueView ads showed that viewers who saw an entire ad or nearly thirty seconds of it were twenty-three times more likely to search for everything the ad represented.
Choose your ad location
One big advantage video ads have over older paid ads is that you generally get a lot of management with ad placement.
That is, you will choose not only where your ad can appear, but also once. With video ads, you have 3 options to choose from: pre-roll, mid-roll, and post-roll. Pre-roll is the most common type of ad because it plays before a video and is usually presented to a large number of viewers.
Show your price visually
If your business offers a product or service that is difficult to explain or perceive, video ads are often a great way to show potential customers what you are doing. With a paid video ad,will show how your business can solve a mess or challenge that customers also face. Not to mention, since videos will collect a lot of data quickly, you're likely to grab and hold a potential customer's attention with a paid video ad rather than a text-heavy ad or image ad.
Connect showing emotion with Clients
Plain text ads are often easier for buyers to ignore because they are not as dynamic and not emotionally connected. However, with video ads, you have the flexibility to take advantage of emotional selling techniques.You will use music, colors, voice work, much more to evoke an emotional response from ad viewers that will push them to engage with your business. On top of that, most of a billboard creates an associated emotional response for potential customers, most of them will likely remember your business ads, which helps with total awareness.
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